How to Initiate a Public Information Campaign on Flooding
Some of the initiatives that could be utilised to convey the general
messages are listed below:
Slogan - a simple slogan that could appear on signs, booklets,
Flood Signs - showing the colour-coded flood bands and the heights
of previous floods. These could be erected along the riverbank (e.g.
next to bridges) and could include photographs of previous floods at
Historical Displays – Similar to the flood signs but perhaps more
regional in focus. An obvious place in Innisfail would be at the wharf
(the display would need to be flood proof or replaced after floods!).
Totem Poles - showing the colour-coded flood bands (refer to
10.1.5). In order to encourage community acceptance, it is recommended
that flood totem poles do not include any information on historical
floods nor any signage indicating their relation to flooding to reduce
vandalism. This will help to reduce the community feel that they being
publicly labelled as “flood prone”. This places a greater reliance on
leaflets and advertising to ensure understanding of flood totems
Flood Awareness Leaflets - containing general flooding information,
including an explanation of the colour-coded flood bands. This could
be a separate leaflet or an expansion (and renaming) of the current
Cyclone Advice Booklet. A leaflet could be sent to homes on a regular
basis (e.g. sent out with the rates notice every few months), or the
booklet distributed say once a year to every home.
Flood Awareness Week - a week of the year (preferably at the start
of Summer) devoted to promoting flood awareness. Features on flooding,
including dramatic photographs of previous floods, could be run in the
local newspapers. Local radio stations could hold competitions with a
flood theme etc. Flood awareness workshops could be held with flood
wardens during this week.
Guided tours could be run showing historical flood marks, mitigation
systems and flood warning systems.
Flood Education in Schools - provide schools with information kits
and activities that are designed to increase flood awareness. This
could be coordinated with the Flood Awareness Week.
Web Site – The JSC web-site should include flood awareness and
flood warning information.